The Whitening products are one of the tools
to prevail the beauty standards of Filipinos either female or male that you can
see it on the t.v screen, bill boards, tarpaulins, shops, magazines and you can
even hear it from the mouth of your friends. People consume it as one of their
primary needs that must be taken every day. Some people don’t seem to mind if
their authentic identity will transform to something new and more pleasing to
see. But as a concern citizen I believe that patronizing these whitening
products is somewhat a racist act that needs to be dispelled for better good of
our authentic Filipino identity that we must be proud as brown skinned Filipinos.
Media is the number one source of today’s
beauty standards that it exposes beautiful celebrities on the t.v screen and
presents products that can make normal people to be as beautiful as the
celebrities. The media set the mind of the people in a pleasurable way that makes
them remain oblivious about the dirty side of it. It gives information that
lure the mind of both young and adult citizens and to convince their subconscious
mind of believing that the programmed standard of beauty is the key to have
beautiful life and a confident self.
T.V entertainments have always beautiful and
handsome role players that all of them are white skinned. White skinned beauty
has gone integral in Filipino culture for this is due to the western colonization
which emphasizes a traditional belief that the darker the skin the lower the
status of a person. We were suffering slavery and racism from the westerners
which must not live from the present times, yet these beauty standards help it to
uncover racism that will spoil our authentic identity as Filipinos.
Moreover,
I’ve never seen a dark skinned celebrity on the T.V screen unless if he or she
plays a poor role such as a house keeper, baby sitter, or burglar. Dark skinned
on the media are wall flowers that they portrayed to be the lower class who
live in the slums and who are suffering poverty in life. The movie “Merabella”
is a nice teledrama but the movie portrayed a racism story. It represents
Merabella as brown skinned who are digusted by people for some reason that her
skin looks like a bark of a tree, but since she turned light skinned she became
the most adored person in town. In a simpler
thought, that if a brown skinned girl lighten her skin she will experience a
confident life and people will accept her as beautiful light skinned person.
The teledrama “ Merabella” is a famous show that probably millions of people
have been brainwashed by the stupidity of the media.
Furthermore, Most of us would like to preffer
of staying indoors to avoid getting burned by the sun, for some reason that the
sun’s heat can darken your skin and dark skin will never perceive as beautiful that
it’s a skin which most people are ashamed of. In fact that the media had also
promulgated information that whitening skin products are healthy that will
protect you from the heat of the sun and will keep your skin young. Who would
believe such falsity! It can even describe by science that if your skin has
lack of pigmentation or melanin the skin will become sensitive from the sun and
is crucially prone to skin cancer.
Nevertheless, if this epidemia will endure
through generations probably all of us would become superficial and social
climbers that everyone of us would wear fake skin just to prevail the conformity
of the society. Racism will devour our nation that discrimination of dark
skinned people will be common and will be considered as a norm in our society.
If you want to dispel the monotonous cycle of media, we can do it by trusting
our own selves and also with God, because it’s the greatest way to love our
unique self better than to get manipulated by the standard of social media.
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